Online Advertising

Ok, before we start, both Adwords and search engine optimisation (SEO) are viable ways to advertise your business to a wide audience. Both have a high level of competition to fight off and both can be tailored to your specific requirements and targeted locations and demographics. There are many differences though between the two that we will look at now. The first is that Adwords operate on a bidding system that has benefits and points against it.

Adwords are a great way to give your business instant coverage on the first page of the search results on Google, for particular keywords that you request. Although receiving a lower click through rate than organic search engine listings, Google Adwords require less clever techniques and can be used when and how you need. Also because Adwords run of a bidding system, you can find tailored keywords for a very small CPC price.

Ultimately, gaining the right search engine optimisation techniques for your website will enable you to successfully rise up through the ranks in the search results. The ideal solution, once gaining the right organic listing, you can look forward to increased traffic for your website without having enter any bidding wars for Adwords.

Depending on your industry and the products and services you sell it can often be highly unadvisable to inject all of your advertising funds into one advertising project. Unless you are a well established online business such as play.com or amazon.com then you may well consider offline methods of advertising such as newspapers and other media avenues.

Even the large retailers such as mainstream supermarkets, clothing/fashion companies and electrical goods manufacturers still rely heavily on methods of advertising other than the internet.

Ebay, one of the world’s most commonly used online auction sites, advertises their services on terrestrial TV networks around the globe in addition to maintaining a high profile search engine optimisation campaign and affiliations with search engines to remain in good positions across the net.

So in these cases, deciding on your marketing strategies is a complex business, choosing the right mediums such as SEO and Google Adwords for online purposes and offline media channels such as magazines, specialist monthly subscriptions, TV and Radio, local flyers and posters and much more.

All go to making your business as visible to potential clients as possible and the advice is to ask advice from different sectors to find the most suitable balance for you.